Aspex Gallery Emergency 7

University of Portsmouth

This competition was to re-design the Aspex Gallery Emergency 7 logo. It has been designed to work on its own, as well as alongside sub-competitions such as; 'craft emergency' and 'minor emergency'. The key brand colours have been selected from the original aspex logo, along with the speech mark, to keep it related to the identity of the Gallery. The speech mark has also been designed to work on its own, allowing text to be displayed on the inside and outside. 

The Emergency 7 logo has also been designed to work alongside the Aspex Gallery website and the emergency blog. The typeface Helvetica Neue; Light/Ultralight allows the logo to come across as bold and subtle, keeping it simple and visually clear for all sizes.