christmas campaign 2018

 
Christmas card

Rush Hair & Beauty

This campaign consisted of many assets designed for all 95+ salons across the company. This being the Christmas card with a variety of price bands, along with aboards, POS strut cards, mini pricelists, treatment menus, flyers, competition page, ppc banners and social media images.

The design was created by placing a selection of hair related pictograms into the shape of a reindeer. This was then foil pressed to give a more luxurious and elegant finish to the card. 

The font ‘Alisha’ was chosen as the secondary typeface to give an expressive yet legible look to the campaign. The theme is kept consistent using the colours purple & white, with the same imagery used for all design assets.