summer colour service campaign 2018

Rush Hair & Beauty

The Summer colour service campaign for 2018 ran across all 95+ salons using a range of print and digital media; window posters, aboards, flyers, ppc banners, website banners, social media images and a video. 

The overall look was created upon researching design trends for 2018 and sketching out different layouts. As no model was required, it gave the opportunity to play around with the word ‘Summer’ and become an image by separating the word. 

The typeface ‘Lakeshore’ was used to create a textured brush stroke effect, along with the bright vibrant colours to stand out and compliment one another.